Big Brother or big help? Banks defend collecting customers' personal data - American Banker
When banks and fintechs talk about using data analytics and artificial intelligence to personalize offerings to customers, they really mean it.
One bank is developing the ability to scan accounts and inform customers about their “financial hygiene.” Another lender is exploring how to use customers' social media metrics to flesh out their creditworthiness. There is even an effort to learn users' individual typing styles on smartphone banking apps.