Yet another startup? Where there's a will, there's a robo advisor - American Banker
Market competition and customer acquisition costs be damned. Robo advisor startups continue to launch, despite high-profile flameouts and industry cynicism toward the viability of the independent digital wealth model.
A quick scan finds a plethora of new platforms: Robos for young investors, old investors, rich investors, small investors; robos for Islamic investors, robos for impact investors; robos for Canadians, robos for Asians. Robos have yet to conquer more than a fraction of the overall investment market, but they are already fractured along almost every conceivable retail investment niche.